Conduct an in-depth review of your hotel’s website, analyzing its design, content, user experience, and search engine visibility. Identify areas for improvement and implement optimizations to enhance its overall performance and appeal to potential guests.
Evaluate your hotel’s social media presence across various platforms. Identify strengths and weaknesses in your current strategy, and develop a tailored social media plan to increase engagement, reach a wider audience, and drive direct bookings.
Research and analyze the online presence and strategies of key competitors in your industry. Identify successful tactics and areas where your hotel can differentiate itself, allowing you to gain a competitive edge and attract more guests to your website.
Implement CRO techniques to improve the conversion rate on your website, turning more website visitors into direct bookings. Conduct A/B testing, optimize call-to-action buttons, and enhance the booking process to increase the effectiveness of your online booking system.